Event Registration Software is perfect for events of any size or type.
Regardless of how simple or complex your event registration strategy maybe, event registration software from Event Smart can help you deliver the best experience for every attendee. With online event registration software you can save time and money, build a lasting relationship with your audience, and help you make your next event even better.
Some event management software will be very specific to certain types of events or feature, while other platforms are more generic and will work for a lot of different types of events.
What’s an Event Registration?
Whether it’s a hybrid event, a social event, a conference or a concert, event registration is the process by which an event planner accepts registrations and ticketing, records and validates attendance for one or more attendees.
Event Registration Form
During the initial phase of the registration process, a registration form is given to an interested audience. Registration details like name, age, address, email address, and other necessary information are collected through the registration form. Collecting the right registration information can help you deliver an amazing event for each attendee.
The event registration form can be as simple as a paper list that the event organizer uses to record details about attendees. Or it could be an online registration form with more advanced event registration questions that helps you learn more about your attendees sell tickets for your paid events right at your event website or event page.
Sell tickets
An event registration platform gives an attendee, participant or guest ticket types and options, collects detailed information about the attendee, processes payments, communicates with attendees automatically about their registrations via email with confirmation emails.
Event Smart DOES NOT charge any per-ticket or per-event fees, which means more funds for your organization and you can create as many events as you would like. For accepting payments, you’ll partner with a secure payment service like Square, Stripe, PayPal or another supported service and use your own account.
This means that you would enter your credentials for payment service in your Event Smart settings and then you would receive those funds for each paid registration to your merchant account. The funds would then be deposited into your bank account less the transaction fees that the payment service charges.
#EventProfs choose a registration process that fits the needs of each event https://t.co/9vLVE1fgh7 pic.twitter.com/aeScmVo6HR
— Event Smart (@EventSmart) October 19, 2015
Event registration software can help deliver your best experience for every attendee
Event management professionals should choose an event registration software that meets the needs of each event, and can help them achieve their event goals and objectives.
People attend your seminar, conference, fundraising event, webinar, summer camp or training course because of its uniqueness or the valuable experience they can get from it. With a seamless and easy online event registration process, you can deliver to your audience the unique experience they expect.
Online event registration can help you manage the process better.
1. Ask the right questions, get the right answers. Our online event registration tool gives you the opportunity to ask your audience specific questions and keep all that information stored securely and organized. The answers and data collected from the event registration forms can help you tailor your event according to your participant’s needs. Get answers to critical questions such as:
- How many people want to attend? – The number of people attending does matter. This will indicate how “big” the event will be and the event budget you need to prepare.
- How many tickets are sold? – You have to collect enough money to finance this experience.
- How many children or adults are planning to attend? – Make sure the event is appropriate for children and/or adults. The venue should have the necessary facilities and event services to meet the special needs of children, the elderly or people with disability.
- What type of person is registering? – Verify the credentials or experience your audience has.
- What topics are they interested in? – Do they have preferences or expectations?
- Are they fully vaccinated? – Assess if your participants have met the requirements for health protocols. This is needed especially for in-person gatherings or hybrid events.
- Where are your attendees traveling from? – Do you need to help them with travel accommodations?
- Does your audience have any special needs or requests?
- Did they agree to your terms and policies?
2. Secure your event. You may be organizing an event with dignitaries, executives or officials in attendance. That’s why it’s part of your job as an event planner to hire bodyguards, security guards, or bouncers.
Providing security for your events means you take precautions that:
- Those who are entitled to attend can safely attend.
- Those who are not entitled to attend are excluded.
- You protect your event from being derailed by unexpected guests, or from staff and participants who display inappropriate actions and conduct.
- Both staff and participants follow the processes, rules and guidelines that are established. This will ensure that people don’t get frustrated with delays, favoritism, and unmet exceptions.
Online vent registration helps you have an event check and helps protect your attendees, staff, and even the whole experience from any unfavorable situation.
Event registration helps protect your attendees, staff, and the whole experience of your event. pic.twitter.com/szc5yRbN32
— Event Smart (@EventSmart) October 20, 2015
3. Meet expectations. Nobody complains when you exceed their expectations. 😀 However, few things can derail your event like staff who are frustrated because they don’t have the information or tools they need. If your team is frustrated, you risk that frustration being passed on to your attendees. Keep your audience raving about you by giving your staff the information and tools they need.
Your staff and attendees should have clear expectations about what will happen at your event. You need to train your team to follow processes so they can deliver a consistent experience. If you don’t know enough about your audience you risk having a discrepancy between the expectations you have set for your staff and attendees.
Do yourself, your staff, and your audience a favor and build the right event registrations that can give them what they expect.
4. Remove distractions. People often have a hard time focusing. What is not happening at your event might be just as important as what is. If you are distracting your attendees with irrelevant messages, poor quality content, rude sponsors, inappropriate behavior, or a distracting venue, etc., your audience will not have the experience they hope for.
What is NOT happening at your event might be just as important as what IS. https://t.co/mxTcu52mr5 #eventprofs pic.twitter.com/RKHiCAyLuH
— Event Smart (@EventSmart) October 21, 2015
Get to know your audience and learn what distracts them and what keeps them engaged. Develop your content and event design by removing any distractions and giving enough emphasis on your event’s strengths.
Pick the right event registration and ticketing system so that you have a clear picture of what events, activities, information, and people your audience finds to be very engaging. If you don’t know what your audience wants, you also probably don’t know what they don’t want.
Save time and money
Event organizers have a responsibility to themselves, their organizations, and their audience to manage their resources efficiently. Your event registration system can help or hinder your efforts to make an impact and fund your goals.
1. Be accountable. It doesn’t matter if you are given a certain budget to organize your hybrid events or in-person gatherings. At some point, you or your organization will have to ask important questions that have a direct impact on the event management software you use. Eventually, you will have to be accountable to answer questions like these:
- What can you afford to spend organizing your events? – This will largely depend on the number of attendees you have registered, the price they paid (overall ticket sales), the price of similar events, the cost of people and materials.
- Which attendees/tickets were profitable and which were not? – To answer this question you need to know exactly which attendees purchased which tickets and for how much.
With a robust event registration process like what Event Smart provides, you get to identify attendees, how much they paid, and the activities they participated in.
2. Eliminate waste. A penny saved is more than a penny earned. When you eliminate waste at events you save a penny and learn what attendees do not value. Eliminating waste removes the least favorable options. When the less popular options are removed, that makes room to find the more favorable options. Removing waste also gives you resources to invest in options you know your audience likes more or to offer even better options that were not feasible before you eliminated waste.
Giving your audience multiple ticket options and asking them key registration questions gives you powerful data. Without that event registration data, you have less insight into how efficient you are with your resources. With Event Smart you can host a million events for free and sell a million tickets for free and all the essential event registration features are free t’oo.
Removing waste from events gives you more resources to invest in what IS working https://t.co/SPSzd2P2CL #eventprofs pic.twitter.com/S5SfrEDJb2
— Event Smart (@EventSmart) October 26, 2015
Build a lasting relationship with your audience
The job of an event organizer is to deliver an awesome experience. Audiences will not attend your events if they think you can’t deliver what you have promised. Your goal as an event organizer should be to establish trust with your audience before, during, and after the event. The better you can communicate and deliver on your promises, the more likely your audience will trust you with their time and money in the future.
Without a sufficient event registration system (paper, online, etc.), it will be difficult to communicate your expectations to your audience and for your attendees to communicate their expectations to you. How would you know what your attendees expect if you didn’t ask them? How will you know if your audience had a good experience and that you met (or exceeded) their expectations unless you ask them?
The job of an #EventProf is to deliver an #AWEsome experience. https://t.co/J6FwYIGo0l #events #experience pic.twitter.com/epbmVQ80zL
— Event Smart (@EventSmart) October 22, 2015
Your event registration process should build trust with your audience.
Learn how to make your next event even better
When you have access to the right event registration data, you have powerful data to examine your performance and try to identify ways to improve.
- Did we get enough or too many people?
- Did we get the right people?
- Did we get the right information from our attendees to give them the best experience, or did they give up filling out forms?
- What events were popular?
With your event registration data, you can also examine your data over time to identify trends.
- Do you have more people wanting to attend this event than the last event?
- Did we have more people actually attend, or did we have more people not show up, than at the last event?
- Which tickets and activities were popular?
- Etc.
If you’re not collecting the event registration data, it is far more difficult to answer these questions.
Conclusion
You could use a napkin to collect event registration data (not recommended) or you could use an advanced event registration software like Event Smart. Either way, you are more likely to be successful in your event marketing efforts and in building an audience for your events over time when you collect attendee information for their benefit and your long-term success.