The Google Analytics Integration feature allows you to add a Google Analytics Property Tracking ID to your event website to track visitors, page views, traffic sources, etc.
Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand the full customer journey and drive results. You’ll be able to track your audience’s visits, page views, referral sources, keywords, time on pages, real-time activity (such as who is checking out right now), and more!
Google Analytics features include:<
- Data Collection & Management – Data collection and management with Google Analytics provides a single, comprehensive view of the customer that can be customized to your needs and shared across the organization.
- Data Analysis, Visualization, and Reporting – Reports can be segmented and filtered to reflect the needs of your business. Access an array of reporting and analysis tools that help you understand your customers from acquisition to purchase.
- Data Activation – Make smarter marketing decisions. Google Analytics allows you to seamlessly activate your data to improve marketing campaigns and experiment with new channels and content.
Google Analytics is perfect for:
- Multiple data collection options across websites, apps, and internet-connected devices
- Data access via mobile app, API, email notifications, and more
- Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
- Funnel reporting (basic)
- Attribution modeling (basic)
- Custom dimensions and metrics
- and more